We are future friendly

We are award winning

We are 180 global experts

We are catalysts for change

We are Somo

Solutions for the connected world

Why somo?

Your customers and employees have never been so connected. Smartphones and tablets are everywhere and mobile is now the remote control for the world around us, connecting devices in our homes, cars and shops.

Somo has been mobile-first since our birth in 2009, and our mission is to help you increase sales, customer engagement and productivity.

The future belongs to those who lead within this connected customer revolution. We deliver your solutions for the connected world.

  • Marketing for the Connected World

    • We create, buy and optimise global marketing strategies for you to reach and engage your customers on mobile specific media, amplified through mobile-augmenting channels, both traditional (TV, outdoor, press) and digital (social and search).

      Our sister company Lithient provides the big data backbone, providing a cookieless tracking and analytics platform for mobile and tablet.

      Marketing strategy / App Install and Promotion / Performance marketing /  Display, Video and Rich media / Social / Search / Retargeting / Creative development / Cross platform strategy and execution / Marketing tracking and data analytics / CRM / Loyalty / Mobile training

  • Custom Product Development

    • We design and develop award-winning custom multi-platform products including optimised websites and smartphone and tablet native apps. Custom development is informed by our strategy and innovation team, including our unique innovation labs in London and New York.

      Together, we deliver fresh, creative, award-winning products that ultimately exceed our clients’ goals and expectations.

      Strategy & Insights / Innovation / Vision roadmapping / Product Management / UI/UX and design / Technical architecture and platform development / Native App design & development / Responsive web design & development / Cross-platform development / Hackathons / Connected device development / Commerce and in-store retail / Creative advertising / Video production

A selection of the brands we work with
  • Create Success

    Create Success

    Creating success is what guides us each day. We deliver excellence for our clients, for our partners and for our team. This means more than just achieving objectives - it means doing rewarding work that shapes the future.

  • Lead with knowledge

    Lead with knowledge

    We strive to be at the forefront of our fast-paced and fragmented industry so we can act as trusted advisors for our clients, making sure they are on top of the latest marketing opportunities and helping them navigate the right path forward.

  • Love innovation

    Love innovation

    You can usually find us playing with the latest gadgets and talking tech. But loving innovation is also about seeking ways to make things better: our processes, the way we do business, and the services and products we deliver.

  • Be brave

    Be brave

    Every day we do things that haven't been done before and that takes courage. We work best with clients who share this approach - who want to push boundaries, explore possibilities and make great new things happen.

The Somo Innovation Lab is our centre for creativity and inspiration. Here, we showcase the latest pieces of hardware – be it mobile, wearable, printable or flyable – along with the software we’ve built to run on them. It is one way that our environment encapsulates our culture, allowing all of our staff and visitors to embody one of our values: love innovation.

We'd love to show you around! To apply to be considered for a lab tour, please contact our team.


Our Work

View more case studies

Our Team

We take pride in the rich tapestry of individuals that make up Somo. Ours is a vibrant, fast-paced, global business, and we are all committed to living by our values and delivering excellence for our clients.

Meet the team


Blog View all posts

Thinner, better, faster…. golder. The latest from Cupertino.

Posted by Maani Safa,

Yesterday’s Apple announcement might have felt a little flat after last month’s riproaring fanfare of new iPhones AND Apple Pay AND the Apple Watch, but – look closely – there were some small but very interesting changes that I predict will make big waves… iOS 8.1 – Apple Pay On Monday Apple Pay kicks off...

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Are you ready for digital disruption?

Posted by Noreen McCaffrey,

Have digital and mobile-first entrants changed the game in your sector? If not, brace yourself — they will. Businesses with new, low cost models and promises to “change the game” are entering the marketplace every day and there’s no denying that companies like Airbnb, TaskRabbit, Uber and Netflix have rapidly gained market share. How can traditional businesses compete? In some cases, big brands such as...

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TV is dead, long live TV!

Posted by Terna Jibo,

The media is all abuzz about the so-called “death of television” – the continued shift away from linear TV amongst the elusive and desirable 16-34 year old demographic of digitally-connected and smartphone-enabled early adopters. Indeed, we are witnessing a seismic shift as traditional TV viewership declines with these younger viewers. Industry analyst Claire Enders recently...

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Spotlight View all posts


News View all posts

Somo racks up two Mobile Innovation Awards

Posted by Louise Fisher,

Continuing our winning streak, we were thrilled to pick up two more awards this week at the Mobile Innovation Awards. Loving innovation being one of our core values, we were delighted to be recognised at the glittering affair celebrating mobile innovation. Firstly, we hit the stage to collect the trophy for best use of mobile...

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SomoHack: We got our hands on iOS 8 & this is what we learned

Posted by Somo,

It seems the whole industry spent last week analysing and blogging about the announcements made at Apple’s WWDC. We did that too, but we then kicked it up a notch last Friday. We put our money where our mouth is and held an internal innovation day to explore what the new functionality means for consumers,...

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An innovation showcase fit for an MP

Posted by Somo,

It’s not every day we get to showcase our work to local representatives. Last Friday, East Ham MP Stephen Timms, along with Bruce MacFarlane and Simon Menashy from the MMC London Fund, visited our innovation lab for a glimpse into the future of tech and a sneak peek at what’s to come from Somo. Representing...

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Press Releases View all posts

Somo Collaborates with IBM to Deliver Connected Enterprise Solutions

Posted by Louise Fisher,

Global tech businesses unite to solve the integration challenges faced by large corporates Somo, the world’s leading independent provider of mobile and connected world products and solutions, is extending its reach into the enterprise market by teaming up with IBM. Somo will enhance its range of mobile software and enterprise solutions by leveraging IBM’s mobile...

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Somo Ranked 19 Among Britain’s Fastest Growing Tech Companies

Posted by Noreen McCaffrey,

The Sunday Times Hiscox Tech Track 100 recognises Somo’s outstanding 100%+ annual growth Somo, the world’s leading business providing products and solutions for the connected world, has been named one of the fastest growing private companies in the UK in The Sunday Times Hiscox Tech Track 100 after doubling revenues year-on-year since 2009. Published on...

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Somo is a vibrant, fast-paced, global business. We take pride in our staff and are committed to fostering an environment in which they can express themselves, learn and grow. There are plenty of opportunities for personal development and for international travel. We all live by our values; love innovation, lead with knowledge, create success and be brave.

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