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Musings and Analysis
ARKITS AND SIRI UPGRADES. The WWDC 2017 Keynote
Following the recent Worldwide Developer Conference (WWDC) 2017 keynote, Apple announced some new products and features across all their devices. These developments influence the way brands and marketers operate and connect with consumers. Tim Cook and the rest of Apple’s team announced huge updates for all platforms: iOS 11, tvOS, watchOS 4, macOS High Sierra and HomePod.
Google I/O - Now the developers have settled.
As a developer, Google I/O was everything I could have hoped for. It was a great networking event, there were plenty of new tools to help us do our day-to-day jobs, and there was sunshine. Now that the hype is over, what are the main takeaways?
What are the 360 Degree Video Basics?
As the digital world becomes even more immersive, with enhanced VR expereinces and 360 degree video we thought it would be useful to showcase the basics needed in order to create brilliant expereinces. We collaborated with Visualise, a VR and 360 video production studio to create this infographic on 360 Video Basics. Putting both our heads together allowed us to ensure all the video basics were covered.
Our Top Trends from The Next Web 2017
Many speakers gave a positive vision of the future enhanced by the next generation of technology. What is technology for? Artificial intelligence and machine learning can support us in being human, not undermine us. They can do the things we don’t want to do, and allow us the time to do the things we are best at.
What is ASO?
App Store Optimisation, or ASO, has become an increasingly trendy topic among mobile marketers, app owners and agencies. Someone not familiar with what ASO is can find hundreds of blog posts, beginners guides and “how to” articles. Typically, these websites say that App Store Optimization is a way of increasing traffic by ranking high for relevant keywords. High ranking means more people will find the app and download it.
Google I/O '17 Predictions
It is less than a week to go until Google’s annual developer conference, “Google I/O”. There is now enough detail on their conference schedule for us to start seeing some general trends.