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Musings and Analysis

Apple introduces search ads

In a year that can be best described as “courageous”, Apple has continued to push the envelope by releasing one of their most innovative products to date.  A short 16 years since the launch of Google AdWords, and 9 months after Google launched search ads in the Play Store – Apple has entered the world of search advertising.

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Somo and LeoVegas celebrate EMMA award for the Most Effective Search Campaign

Last night at the 2016 Effective Mobile Marketing Awards, the Somo team and LeoVegas picked up the Most Effective Search Campaign award for The King of Mobile Casino Campaign. The EMMAs celebrate excellence in mobile marketing as well as originality and quality of execution in the marketing industry internationally.

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Tailoring audio advertising with Spotify

This Spring, Very.co.uk was focused on targeting its customers based on four different fashion outlooks: Gym, Festival, Denim Casual and Party. With easy access to first party data, our team collaborated with Spotify to solidify a plan on how to target each of the four demographics.

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The stealth release of Android 7.1

Building on the release of Android Nougat (7.0) during the summer, the recent announcement of the Google Pixel phones also heralded the release of Android 7.1. This was somewhat of a stealth announcement with most understanding the difference to be that of the Google Assistant. In a recent blog post, David Burke (Google’s VP of Engineering) disclosed what 7.1 means for users and developers.

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