Solutions for the connected world


About Us

Your customers and employees have never been so connected. Smartphones and tablets are everywhere and mobile is now the remote control for the world around us, connecting devices in our homes, cars and shops.

Somo has been mobile-first since our birth in 2009, and our mission is to help you increase sales, customer engagement and productivity.

The future belongs to those who lead within this connected customer revolution. We deliver your solutions for the connected world.

What We Do

  • Marketing for the Connected World

      • Marketing strategy
      • App Install and Promotion
      • Performance marketing
      • Display, Video and Rich media
      • Social
      • Search
      • Retargeting
      • Creative development
      • Cross platform strategy and execution
      • Marketing tracking and data analytics
      • CRM
      • Loyalty
      • Mobile training
    • We create, buy and optimise global marketing strategies for you to reach and engage your customers on mobile specific media, amplified through mobile-augmenting channels, both traditional (TV, outdoor, press) and digital (social and search).

      Our sister company Lithient provides the big data backbone, providing a cookieless tracking and analytics platform for mobile and tablet.

  • Custom Product Development

      • Strategy & Insights
      • Innovation
      • Vision roadmapping
      • Product Management
      • UI/UX and design
      • Technical architecture and platform development
      • Native App design & development
      • Responsive web design & development
      • Cross-platform development
      • Hackathons
      • Connected device development
      • Commerce and in-store retail
      • Creative advertising / Video production
    • We design and develop award-winning custom multi-platform products including optimised websites and smartphone and tablet native apps. Custom development is informed by our strategy and innovation team, including our unique innovation labs in London and New York.

      Together, we deliver fresh, creative, award-winning products that ultimately exceed our clients’ goals and expectations.


A selection of the brands we work with
AudiAudiDe BeersDe BeersBPBPAir Asia ExpediaAir Asia ExpediaThe EconomistThe EconomistShop DirectShop DirectblinkboxblinkboxPaddy PowerPaddy PowerThe New York TimesThe New York TimesFidelity Worldwide InvestmentFidelity Worldwide InvestmentTescoTescoBritish GasBritish Gas



System Integrators



Ad Tech


Our Values

  • Create success

    Creating success is what guides us each day. We deliver excellence for our clients, for our partners and for our team. This means more than just achieving objectives - it means doing rewarding work that shapes the future.

  • Lead with knowledge

    We strive to be at the forefront of our fast-paced and fragmented industry so we can act as trusted advisors for our clients, making sure they are on top of the latest marketing opportunities and helping them navigate the right path forward.

  • Love innovation

    You can usually find us playing with the latest gadgets and talking tech. But loving innovation is also about seeking ways to make things better: our processes, the way we do business, and the services and products we deliver.

  • Be brave

    Every day we do things that haven't been done before and that takes courage. We work best with clients who share this approach - who want to push boundaries, explore possibilities and make great new things happen.


The Somo Innovation Lab is our centre for creativity and inspiration. Here, we showcase the latest pieces of hardware – be it mobile, wearable, printable or flyable – along with the software we’ve built to run on them. It is one way that our environment encapsulates our culture, allowing all of our staff and visitors to embody one of our values: love innovation.

We’d love to show you around! To apply to be considered for a lab tour, please contact our team.


Somo Group Ltd. also utilises its expertise and insight in the connected world to build compelling technical products within our Products and Platforms division.

Recent successful launches include Lithient Mobile App Tracker and Summit Event Management.

Our Work


  • Sunday Times' Tech Track 100
  • High Growth Team of the Year
  • EY Entrepreneur of the Year

Our client work consistently wins industry awards such as Brand Republic, MOMAs, Mobile Entertainment awards, Effective Mobile Marketing Awards, Webbys & many others.

Our Team

We take pride in the rich and intricate tapestry of individuals that make up Somo.

Ours is a vibrant, fast-paced, global business, and we are all committed to living by our values and delivering excellence for our clients.

Meet the team



5 Critical Challenges to Mobile Programmatic Advertising

Posted by Max Toulliou

It seems everyone lately is trying to define what programmatic is, what percentage of spend is going through media buying method, and how advertisers are using (or should be using) it. Here at Somo, we think programmatic can best be explained by Marissa Mayer: “Programmatic is the opposite of manual”. In a nutshell, any media that...

F8: IoT, Messenger, Analytics – What businesses need to know

Posted by Somo

At the F8 conference on Wednesday, Zuckerberg & co. announced several very important new products and features that will change the mobile and connected world landscape. Internet of Things Facebook is the latest company to take a leap into the Internet of Things, announcing Parse for IoT. The company that aims to connect the world...

Press Releases

Somo crafts global responsive website for De Beers Diamond Jewellers

19 November, 2014, London – Somo, the world’s leading mobile and connected solutions company has today announced the design and development of the De Beers Diamonds Jewellers new, fully responsive website. The multi-lingual site, which operates seamlessly across desktop, tablet and mobile throughout its global markets, is the latest product in a partnership between the two...

Somo Pioneers Immersive Interactive Learning Experience for BP

Augmented reality product and multi-touch interactive table bring petro-technical training experiences to life 29.10.14 London – Somo, the world’s leading mobile and connected solutions company, has developed two ground-breaking education solutions for BP, bringing its new Sunbury-based Learning Centre to life and encouraging knowledge exploration outside of the classroom. Somo has worked with BP for...


Somo is a vibrant, fast-paced, global business. We take pride in our staff and are committed to fostering an environment in which they can express themselves, learn and grow. There are plenty of opportunities for personal development and for international travel. We all live by our values; create success, lead with knowledge, love innovation and be brave.

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  • London London


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    Portland House
    Bressenden Place
    SW1E 5RS
    +44 (0)20 3397 3550

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  • New York New York


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    51 East 12th Street
    New York
    NY 10003
    +1 (347) 709 7666

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  • San Francisco SF


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    11th Floor
    180 Sansome Street
    San Francisco
    CA 94104
    + 1 (415) 230 2756

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  • Singapore Sin


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    50 Raffles Place
    Level 30, Singapore Land Tower
    Singapore 048623
    +65 6632 3551

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  • Bristol Bristol


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    One Redcliff Street
    BS1 6NP
    +44 (0)117 214 0910

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