We are future friendly

We are award winning

We are 180 global experts

We are catalysts for change

We are Somo

Solutions for the connected world

Why somo?

Your customers and employees have never been so connected. Smartphones and tablets are everywhere and mobile is now the remote control for the world around us, connecting devices in our homes, cars and shops.

Somo has been mobile-first since our birth in 2009, and our mission is to help you increase sales, customer engagement and productivity.

The future belongs to those who lead within this connected customer revolution. We deliver your solutions for the connected world.

  • Marketing for the Connected World

    • We create, buy and optimise global marketing strategies for you to reach and engage your customers on mobile specific media, amplified through mobile-augmenting channels, both traditional (TV, outdoor, press) and digital (social and search).

      Our sister company Lithient provides the big data backbone, providing a cookieless tracking and analytics platform for mobile and tablet.

      Marketing strategy / App Install and Promotion / Performance marketing /  Display, Video and Rich media / Social / Search / Retargeting / Creative development / Cross platform strategy and execution / Marketing tracking and data analytics / CRM / Loyalty / Mobile training

  • Custom Product Development

    • We design and develop award-winning custom multi-platform products including optimised websites and smartphone and tablet native apps. Custom development is informed by our strategy and innovation team, including our unique innovation labs in London and New York.

      Together, we deliver fresh, creative, award-winning products that ultimately exceed our clients’ goals and expectations.

      Strategy & Insights / Innovation / Vision roadmapping / Product Management / UI/UX and design / Technical architecture and platform development / Native App design & development / Responsive web design & development / Cross-platform development / Hackathons / Connected device development / Commerce and in-store retail / Creative advertising / Video production

A selection of the brands we work with
  • Create Success

    Create Success

    Creating success is what guides us each day. We deliver excellence for our clients, for our partners and for our team. This means more than just achieving objectives - it means doing rewarding work that shapes the future.

  • Lead with knowledge

    Lead with knowledge

    We strive to be at the forefront of our fast-paced and fragmented industry so we can act as trusted advisors for our clients, making sure they are on top of the latest marketing opportunities and helping them navigate the right path forward.

  • Love innovation

    Love innovation

    You can usually find us playing with the latest gadgets and talking tech. But loving innovation is also about seeking ways to make things better: our processes, the way we do business, and the services and products we deliver.

  • Be brave

    Be brave

    Every day we do things that haven't been done before and that takes courage. We work best with clients who share this approach - who want to push boundaries, explore possibilities and make great new things happen.

The Somo Innovation Lab is our centre for creativity and inspiration. Here, we showcase the latest pieces of hardware – be it mobile, wearable, printable or flyable – along with the software we’ve built to run on them. It is one way that our environment encapsulates our culture, allowing all of our staff and visitors to embody one of our values: love innovation.

We'd love to show you around! To apply to be considered for a lab tour, please contact our team.


Our Work

View more case studies

Our Team

We take pride in the rich tapestry of individuals that make up Somo. Ours is a vibrant, fast-paced, global business, and we are all committed to living by our values and delivering excellence for our clients.

Meet the team


Blog View all posts

Are you ready for iOS 8?

Posted by Somo,

Adoption of Apple’s operating system updates is rapid and widespread. Less than a month after iOS 7’s release, almost 70% of all iOS devices had upgraded, and within just three days of the launch adoption had already hit 44%. iOS 8 expected to launch on 9th September, and just like its predecessor it will be adopted...

Continue Reading...

Android L: the battle for the connected world

Posted by Louise Fisher,

This September Google is due to launch the latest update to their operating system, Android L, coinciding with the release of iOS 8. Both releases contain significant advances in the way we use mobile technology and how it connects with the world around us. For more on iOS 8 read this post. Seamless customer journey...

Continue Reading...

Digital Millennials: The New Face of Luxury

Posted by Charly Levene,

The Digital Millennials – who now make up 31% of online spending on luxury brands – have been a large factor in recent growth in the luxury market, shaking up the way luxury brands communicate with their customers. By the time these tech savvy customers reach the store, they have already researched the brand/products online...

Continue Reading...

Spotlight View all posts


News View all posts

Somo racks up two Mobile Innovation Awards

Posted by Louise Fisher,

Continuing our winning streak, we were thrilled to pick up two more awards this week at the Mobile Innovation Awards. Loving innovation being one of our core values, we were delighted to be recognised at the glittering affair celebrating mobile innovation. Firstly, we hit the stage to collect the trophy for best use of mobile...

Continue Reading...

SomoHack: We got our hands on iOS 8 & this is what we learned

Posted by Somo,

It seems the whole industry spent last week analysing and blogging about the announcements made at Apple’s WWDC. We did that too, but we then kicked it up a notch last Friday. We put our money where our mouth is and held an internal innovation day to explore what the new functionality means for consumers,...

Continue Reading...

An innovation showcase fit for an MP

Posted by Somo,

It’s not every day we get to showcase our work to local representatives. Last Friday, East Ham MP Stephen Timms, along with Bruce MacFarlane and Simon Menashy from the MMC London Fund, visited our innovation lab for a glimpse into the future of tech and a sneak peek at what’s to come from Somo. Representing...

Continue Reading...

Press Releases View all posts

Audi and Somo Turbo Charge Fan Experience at Goodwood Festival of Speed

Posted by Noreen McCaffrey,

Wearable and virtual reality tech brings fans closer to ‘Vorsprung durch Technik’ than ever before 26 June, 2014, London – Audi UK has teamed up with Somo, the world’s largest independent mobile solutions company, to create groundbreaking experiences for fans at the Goodwood Festival of Speed using Google Glass, Oculus Rift, and more technologies leading...

Continue Reading...


Somo is a vibrant, fast-paced, global business. We take pride in our staff and are committed to fostering an environment in which they can express themselves, learn and grow. There are plenty of opportunities for personal development and for international travel. We all live by our values; love innovation, lead with knowledge, create success and be brave.

View current vacancies