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Musings and Analysis
Alexa, what were the key trends at CES 2017?
The Consumer Electronics Show (CES) is over for another year. Held in Las Vegas, CES is the biggest technology event within the industry, bringing together a whole host of companies including appliance manufacturers, automotive brands, service providers and software firms. Our team spent four days at CES exploring the latest technology, products, gadgets and innovations.
Somo Christmas Gift Guide 2016
Throughout the year the Somo team get to explore and experience a lot the latest trends from the digital and technological worlds to see how brands and customers can best interact with them. This year we have put together a list of the best tech Christmas presents anyone can hope to receive.
Gaming Whales: “From Hell's Heart I stab at thee” or.....perhaps not
Not the baleen kind, but a title given to a mobile game’s top spending players. Until recently I deemed myself one of these “Whales”, given the gasps and exclamation by friends and colleagues alike, as admittedly I spend close to $20 minimum a month on in-app purchases.
Apple introduces search ads
In a year that can be best described as “courageous”, Apple has continued to push the envelope by releasing one of their most innovative products to date. A short 16 years since the launch of Google AdWords, and 9 months after Google launched search ads in the Play Store – Apple has entered the world of search advertising.
Somo and LeoVegas celebrate EMMA award for the Most Effective Search Campaign
Last night at the 2016 Effective Mobile Marketing Awards, the Somo team and LeoVegas picked up the Most Effective Search Campaign award for The King of Mobile Casino Campaign. The EMMAs celebrate excellence in mobile marketing as well as originality and quality of execution in the marketing industry internationally.
A Brief History of User Interface
What does the development and progresion of UI actually look like. We take a look at some of the key milestones and reference points.