Solutions for the connected world

About

About Us

Your customers and employees have never been so connected. Smartphones and tablets are everywhere and mobile is now the remote control for the world around us, connecting devices in our homes, cars and shops.

Somo has been mobile-first since our birth in 2009, and our mission is to help you increase sales, customer engagement and productivity.

The future belongs to those who lead within this connected customer revolution. We deliver your solutions for the connected world.

What We Do

  • Marketing for the Connected World

      • Marketing strategy
      • App Install and Promotion
      • Performance marketing
      • Display, Video and Rich media
      • Social
      • Search
      • Retargeting
      • Creative development
      • Cross platform strategy and execution
      • Marketing tracking and data analytics
      • CRM
      • Loyalty
      • Mobile training
    • We create, buy and optimise global marketing strategies for you to reach and engage your customers on mobile specific media, amplified through mobile-augmenting channels, both traditional (TV, outdoor, press) and digital (social and search).

      Our sister company Lithient provides the big data backbone, providing a cookieless tracking and analytics platform for mobile and tablet.

  • Custom Product Development

      • Strategy & Insights
      • Innovation
      • Vision roadmapping
      • Product Management
      • UI/UX and design
      • Technical architecture and platform development
      • Native App design & development
      • Responsive web design & development
      • Cross-platform development
      • Hackathons
      • Connected device development
      • Commerce and in-store retail
      • Creative advertising / Video production
    • We design and develop award-winning custom multi-platform products including optimised websites and smartphone and tablet native apps. Custom development is informed by our strategy and innovation team, including our unique innovation labs in London and New York.

      Together, we deliver fresh, creative, award-winning products that ultimately exceed our clients’ goals and expectations.

Clients

A selection of the brands we work with
AudiAudiDe BeersDe BeersBPBPThe EconomistThe EconomistShop DirectShop DirectblinkboxblinkboxThe New York TimesThe New York TimesFidelity Worldwide InvestmentFidelity Worldwide InvestmentPaddy PowerPaddy PowerTescoTesco

Partners

Development

System Integrators

Payments

Insights

Ad Tech

Publishers

Accreditations

Our Values

  • Create success

    Creating success is what guides us each day. We deliver excellence for our clients, for our partners and for our team. This means more than just achieving objectives - it means doing rewarding work that shapes the future.

  • Lead with knowledge

    We strive to be at the forefront of our fast-paced and fragmented industry so we can act as trusted advisors for our clients, making sure they are on top of the latest marketing opportunities and helping them navigate the right path forward.

  • Love innovation

    You can usually find us playing with the latest gadgets and talking tech. But loving innovation is also about seeking ways to make things better: our processes, the way we do business, and the services and products we deliver.

  • Be brave

    Every day we do things that haven't been done before and that takes courage. We work best with clients who share this approach - who want to push boundaries, explore possibilities and make great new things happen.

Lab

The Somo Innovation Lab is our centre for creativity and inspiration. Here, we showcase the latest pieces of hardware – be it mobile, wearable, printable or flyable – along with the software we’ve built to run on them. It is one way that our environment encapsulates our culture, allowing all of our staff and visitors to embody one of our values: love innovation.

We’d love to show you around! To apply to be considered for a lab tour, please contact our team.

labtours@somoglobal.com

Group

The Somo Group also utilises its expertise and insight in the connected world to build compelling technical products within our Products and Platforms division.

Recent successful launches include Lithient Mobile App Tracker and Summit Event Management.

Our Work

View more case studies

Awards

  • Sunday Times' Tech Track 100
  • High Growth Team of the Year
  • EY Entrepreneur of the Year

Our client work consistently wins industry awards such as Brand Republic, MOMAs, Mobile Entertainment awards, Effective Mobile Marketing Awards, Webbys & many others.

Our Team

We take pride in the rich and intricate tapestry of individuals that make up Somo.

Ours is a vibrant, fast-paced, global business, and we are all committed to living by our values and delivering excellence for our clients.

Meet the team

News

Blog

Showcasing the connected future with Hive Home

Posted by Louise Fisher

This week, Hive, the British Gas smart technology company, launched its sleek new thermostat and range of connected home gadgets. The launch took place at the stunning Violin Factory, as featured on Grand Designs. As Hive’s innovation partner, Somo brought the concept of a connected home into fruition. We created an immersive experience to showcase...

Welcome to London, Apple Pay!

Posted by Noreen McCaffrey

The Apple Pay UK launch yesterday was so under the radar that even staff at participating retailers never heard of it. Our London team was eager to get out and try the contactless payment method our colleagues in the US had been enjoying for months, but were sad to learn that retailers weren’t quite ready for us. We...

Press Releases

Introducing Tim Holbrow, Somo’s new CFO

29 July, 2015 London – Somo, the world’s leading mobile and connected solutions company has today announced the appointment of its new CFO, Tim Holbrow. Beginning 1 August, Holbrow will play a key role in the financial strategy and operations of the business, and will be instrumental in completing its shift into a global, mobile...

Lab Tests Conclude New Apple Watch Users Suffer Frustrating First Hour

User experience research by Somo shows new users of flagship wearable need simpler and more meaningful interactions London, June 4 2015 – Somo, the world’s leading mobile and connected world solutions company, today announced the result of user experience tests into people’s first hour with the Apple Watch.  The research team took eight people, with no...

Careers

Somo is a vibrant, fast-paced, global business. We take pride in our staff and are committed to fostering an environment in which they can express themselves, learn and grow. There are plenty of opportunities for personal development and for international travel. We all live by our values; create success, lead with knowledge, love innovation and be brave.

View current vacancies

Contact

  • London London

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    18th Floor Portland House
    Bressenden Place
    Victoria, London
    SW1E 5RS
    +44 (0)20 3397 3550

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    51 East 12th Street
    New York
    NY 10003
    +1 (347) 709 7666

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    11th Floor
    180 Sansome Street
    San Francisco
    CA 94104
    + 1 (415) 230 2756

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    5th Floor
    1 Temple Way
    Bristol
    BS2 0BY



    +44 (0)117 214 0910

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