A multi-lingual mobile display campaign across APAC

BRIEF

Increase organic downloads of the Expedia hotel booking app.

SOLUTION

A multi-lingual mobile display campaign across the APAC region to increase visibility of the app and drive app downloads, thereby strengthening App Store ranking.

OUTCOME

As soon as the campaign launched the app entered the App Store’s top 200, having previously been unranked. It then shot to number one in the travel category, above all of its main competitors, and was ranked 30th in the App Store overall.