BRIEF
Engage with motorsport fans and make Audi synonymous with the Le Mans 24 hour race by creating an essential companion to the event.
SOLUTION
Somo designed and built a ground-breaking mobile and iPad app which combined Audi’s ‘Vorsprung durch Technik’ philosophy with a wealth of specialist motoring information. The app showcased the first use of augmented reality in the automotive sector.
RESULTS
A top 10 app in 47 countries, with the equivalent of 165 days worth of time spent engaging with the app during the race weekend.
Winner of Best App at the Cream London awards 2011.
some of our work
Audi A3
“Summly is one of the more intriguing and potentially disruptive apps to be released in 2012.”
The Guardian
Yoko Ono
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Launching the next generation of publishing apps
Revolutionising the way people order pizza!
JustBook
Somo runs large scale international mobile advertising campaigns for Groupon to drive daily deal adoption in 15 countries across Europe, Asia-Pacific and South America.
Top Gear
Audi Bird
Disney
“Somo have provided us with a professional service, creative thinking and an innovative approach. We would recommend their team when running mobile advertising across Asia Pacific.”
Dan Lynn, CEO