News

10 Apr

5 tips for mobile tracking & measurement

Mobile tracking is tricky. 48% of marketers surveyed by the Mobile Marketing Association stated that tracking and measurement is their greatest mobile advertising concern. Sound familiar? Earlier this week, Somo’s resident tracking expert and VP Media Operations Ed Chater tackled this challenging topic at IAB Mobile Marketplace 2014. His top tips? Be flexible with attribution…

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07 Apr

Oculus Acquisition Part 2: Content Creation

Last week, we discussed Facebook’s acquisition of Oculus, and what it will mean for the future of the device. Today, we look more closely at what Oculus’ Rift does, and what it means to the marketing and advertising industry. The heart of a Rift experience can be condensed to wearing a large headset which seals…

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03 Apr

Apps & Mobile Web: Which Strategy Will Lead the Future?

Every business today needs a mobile presence to effectively reach and engage their audiences. Many brands are seeing mobile (both smartphone and tablet) visitors now constituting between a third and half of their overall digital interactions, yet many still struggle to embrace this omnichannel world and to create the best experiences across multiple platforms. Consumers…

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02 Apr

Chasterr — Only Joking!

Thanks to everyone who shared our product launch video for Chasterrr

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01 Apr

Somo launches wearable software product – Chasterr

Introducing Chasterr, a hyper-connected app that can be trusted even when you can’t be…

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25 Mar

Mobile Highlights from 2010 | Year 2

In celebration of Somo turning 5, see our mobile highlights for the year 2010.

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24 Mar

Somo celebrates 5 years

Somo celebrates 5 years with 5 days of mobile history.

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18 Feb

Free Webinar–Optimizing the Trifecta: TV, Social and Mobile

Join us to learn how to develop a socially synchronized approach to reach and engage with consumers as they switch between TV, tablet, and mobile.

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18 Feb

Somo Hack Day 4: Wearable Tech

In our 4th #SomoHack, we explored the relationship between mobile and wearable devices.

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11 Feb

7 Last-Minute Valentine’s Day Apps

No matter your relationship status, we’ve got an app to make the holiday more enjoyable.

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