Rich media HTML5 Lion King 3D mobile microsite and advertising campaign
Highlight and increase awareness of the DVD release of the Lion King 3D.
Somo created a highly interactive HTML5 mobile microsite. Activated by a rich media banner, users were able to watch the trailer and play a game with Timon and Pumba. The campaign was run across a range of gaming and lifestyle sites and applications to ensure maximum reach across the target demographics of mothers and children.
There were high levels of interaction with both the game and the trailer, with almost 80,000 clicks in just one week