Driving daily deal adoption across the world

BRIEF

To drive daily deal adoption, sign-ups and sales across 11 countries at cost effective ROI, rolling out internationally across Europe, Asia-Pacific and South America.

SOLUTION

Our data science team defined the optimum spend required to achieve top rankings in each market through complex modeling of app store positions. We continually use live real-time data to further optimise the campaign and inform future media planning.

RESULTS

Top 10 rankings in all 11 countries while delivering the target ROI. The campaign is constantly reviewed and expanded and now covers 15 countries around the globe.