Driving daily deal adoption across the world
BRIEF
To drive daily deal adoption, sign-ups and sales across 11 countries at cost effective ROI, rolling out internationally across Europe, Asia-Pacific and South America.
SOLUTION
Our data science team defined the optimum spend required to achieve top rankings in each market through complex modeling of app store positions. We continually use live real-time data to further optimise the campaign and inform future media planning.
RESULTS
Top 10 rankings in all 11 countries while delivering the target ROI. The campaign is constantly reviewed and expanded and now covers 15 countries around the globe.
some of our work
Audi A3
“Summly is one of the more intriguing and potentially disruptive apps to be released in 2012.”
The Guardian
Yoko Ono
App makes claiming travel expenses effortless
Driving The Times’ iPad subscriptions through innovative mobile retargeting.
Launching the next generation of publishing apps
Revolutionising the way people order pizza!
JustBook
Top Gear
Audi Bird
Disney
“Somo have provided us with a professional service, creative thinking and an innovative approach. We would recommend their team when running mobile advertising across Asia Pacific.”
Dan Lynn, CEO
“Somo’s innovation, creativity and ability to get the job done mean that we’ve consistently delivered cutting-edge mobile products time and time again.”
Hugh Fletcher, National Digital Manager