Account Manager – Singapore
27th March 2012
About Somo
As the largest independent global mobile marketing agency, Somo makes sense of mobile for clients wanting to increase sales, raise brand awareness and make their businesses more productive. Headquartered in London’s Soho and specialising in strategy, mobile web and app development, and mobile advertising campaigns, Somo has over 70 employees working across the international tech hubs of Europe, the US West Coast and Asia-Pac. Our global client base includes Audi, Conde Nast, Betfair and Interflora, and the Somo-designed Audi UK Le Mans app, which featured the first use of augmented reality in the automotive industry, recently won Best App The Drum’s Cream London Award.
Our spirit is derived from our company values: create success, lead with knowledge, love innovation and be brave. We hope this document represents those values and that these are ideas that all of our colleagues embody as well.
The role
The Account Manager sits within the Advertising Client Service team, under the leadership of the Account Director. It’s a key role within the advertising team, which is responsible for managing client relationships, and developing the business and commercial potential of a group of the agency’s clients.
The Account Manager should focus on providing leadership and direction on all aspects of mobile advertising for the client’s business, including its integration with other offline channels. The vision and action plan for the year will be outlined in the client’s annual account development plan, which will be reviewed on an ongoing basis throughout the year. This should form the basis of a wider plan to build and deepen Somo’s relationship with the client.
With the large volume of gaming clients within the agency, a deep understanding of the industry is desirable.
Reporting lines
Reports to the Senior Account Manager
Location
Singapore
Principle responsibilities and accountabilities
The successful candidate will be expected to deliver the following results under the 3 Ps of Profits, Products and People:
Profits:
- Assist the Head of International Account Management to retain and grow the client portfolio by successfully up-selling media and cross selling additional Somo services
- Demonstrate strategic influence on business development as per agreed Business Plans
- Monitor service levels, continually deliver and improve campaign KPIs
- Report and manage client portfolio commercial/profitability status on monthly basis
Products:
- Strengthen client relationship and be knowledgeable about their marketing objectives
- Host regular client meetings and catch ups
- Host entertainment of clients in account portfolio
- Develop Business Plans with roadmap to deliver insight and strategies for clients
- Ensure delivery of client objectives by Somo’s operations team
- Ensure best practice and quality control regarding internal framework and processes
- Positive client feedback on Service Level Agreements
People:
- Positive feedback from Somo teams regarding working process and internal framework
- Motivated colleagues and examples of innovation from team
Skills and experience
- First and foremost, client service relationship skills
- Presence and positivity to build and maintain meaningful relationships at multiple levels within organisations
- Proven ability up-sell & cross-sell media & additional services
- Comfortable working in an entrepreneurial & innovative environment
- Ability to problem solve and think creatively
- Excellent communicator, both verbally and in writing
- Strong project management skills
- Numeric, with a strong attention to detail including a good grasp of the power of data analytics
- Digital marketing experience, ideally within a full service agency
- Mobile marketing experience desirable, a keen interest in the industry a minimum
- Gambling industry experience desirable
- Strong planning experience – evidence of having overseen and driven forward a planning process across a large and virtual team
- Good experience of the offline world in order to guide the client and work effectively with their offline agency
- Excellent, proven people skills & experience
Other responsibilities
- Maintaining high level of awareness and contact within the sector at an appropriate level
- Ensuring Somo processes are understood and followed by team members in conjunction with appropriate team leaders
- Encouraging creativity and pro-activity in all areas
- Acting as an ambassador for Somo in all situations
- Offering input into new business pitches
- Fostering an open culture that facilitates business development
Contact details
Email: workwithus@somoglobal.com
Office: +44 (0)20 3397 3550
Please download the job spec if you would like to find out more.
To register your interest in this role send us your CV.
