We are future friendly

We are award winning

We are 180 global experts

We are catalysts for change

We are Somo

Solutions for the connected world

Why somo?

Your customers and employees have never been so connected. Smartphones and tablets are everywhere and mobile is now the remote control for the world around us, connecting devices in our homes, cars and shops.

Somo has been mobile-first since our birth in 2009, and our mission is to help you increase sales, customer engagement and productivity.

The future belongs to those who lead within this connected customer revolution. We deliver your solutions for the connected world.

  • Marketing for the Connected World

    • We create, buy and optimise global marketing strategies for you to reach and engage your customers on mobile specific media, amplified through mobile-augmenting channels, both traditional (TV, outdoor, press) and digital (social and search).

      Our sister company Lithient provides the big data backbone, providing a cookieless tracking and analytics platform for mobile and tablet.

      Marketing strategy / App Install and Promotion / Performance marketing /  Display, Video and Rich media / Social / Search / Retargeting / Creative development / Cross platform strategy and execution / Marketing tracking and data analytics / CRM / Loyalty / Mobile training

  • Custom Product Development

    • We design and develop award-winning custom multi-platform products including optimised websites and smartphone and tablet native apps. Custom development is informed by our strategy and innovation team, including our unique innovation labs in London and New York.

      Together, we deliver fresh, creative, award-winning products that ultimately exceed our clients’ goals and expectations.

      Strategy & Insights / Innovation / Vision roadmapping / Product Management / UI/UX and design / Technical architecture and platform development / Native App design & development / Responsive web design & development / Cross-platform development / Hackathons / Connected device development / Commerce and in-store retail / Creative advertising / Video production

A selection of the brands we work with
  • Create Success

    Create Success

    Creating success is what guides us each day. We deliver excellence for our clients, for our partners and for our team. This means more than just achieving objectives - it means doing rewarding work that shapes the future.

  • Lead with knowledge

    Lead with knowledge

    We strive to be at the forefront of our fast-paced and fragmented industry so we can act as trusted advisors for our clients, making sure they are on top of the latest marketing opportunities and helping them navigate the right path forward.

  • Love innovation

    Love innovation

    You can usually find us playing with the latest gadgets and talking tech. But loving innovation is also about seeking ways to make things better: our processes, the way we do business, and the services and products we deliver.

  • Be brave

    Be brave

    Every day we do things that haven't been done before and that takes courage. We work best with clients who share this approach - who want to push boundaries, explore possibilities and make great new things happen.

The Somo Innovation Lab is our centre for creativity and inspiration. Here, we showcase the latest pieces of hardware – be it mobile, wearable, printable or flyable – along with the software we’ve built to run on them. It is one way that our environment encapsulates our culture, allowing all of our staff and visitors to embody one of our values: love innovation.

We'd love to show you around! To apply to be considered for a lab tour, please contact our team.


Our Work

View more case studies

Our Team

We take pride in the rich tapestry of individuals that make up Somo. Ours is a vibrant, fast-paced, global business, and we are all committed to living by our values and delivering excellence for our clients.

Meet the team


Blog View all posts

Top trends in mobile & the connected world: 2015 predictions

Posted by Somo,

As 2014 draws to a close, our team is excited about what next year has in store for mobile and the connected world. Below, we’ve outlined a few of the key trends we expect to see in the coming months. The year of mobile payments is finally here Payments and mobile have been courting each other for some...

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Black Friday: 2014 Mobile Trends

Posted by Somo,

Last year, mobile accounted for 40% of all online traffic over Black Friday – a 34% increase from 2012. The trend is expected to continue this year, and for the first time the overall majority of online retail traffic will come from mobile devices. Despite strong mobile traffic, only a third of sales will come...

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Somo & IBM Smarter Travel Hackfest: AppsWorld 2014

Posted by Somo,

We’ve learned through our internal hack days that if you take a passionate team of smart people and put them together in a room for a day or two with an important challenge, you can come up with some truly inspiring, actionable ideas. Last week at AppsWorld, we teamed up with our partner IBM for the Smarter...

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Spotlight View all posts


News View all posts

Somo named Best Management Team at Tech Track 100 awards

Posted by Noreen McCaffrey,

In September, we were thrilled to be ranked among Britain’s fastest growing tech companies, debuting on The Sunday Times Hiscox Tech Track 100 at number 19. At this week’s dinner gala celebrating the honour, we were even more delighted to be recognised with the Tech Track ‘Best Management Team’ award. One of only seven announced at the dinner, this award...

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Somo racks up two Mobile Innovation Awards

Posted by Louise Fisher,

Continuing our winning streak, we were thrilled to pick up two more awards this week at the Mobile Innovation Awards. Loving innovation being one of our core values, we were delighted to be recognised at the glittering affair celebrating mobile innovation. Firstly, we hit the stage to collect the trophy for best use of mobile...

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SomoHack: We got our hands on iOS 8 & this is what we learned

Posted by Somo,

It seems the whole industry spent last week analysing and blogging about the announcements made at Apple’s WWDC. We did that too, but we then kicked it up a notch last Friday. We put our money where our mouth is and held an internal innovation day to explore what the new functionality means for consumers,...

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Press Releases View all posts

Somo crafts global responsive website for De Beers Diamond Jewellers

Posted by Somo,

19 November, 2014, London – Somo, the world’s leading mobile and connected solutions company has today announced the design and development of the De Beers Diamonds Jewellers new, fully responsive website. The multi-lingual site, which operates seamlessly across desktop, tablet and mobile throughout its global markets, is the latest product in a partnership between the two...

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Somo Pioneers Immersive Interactive Learning Experience for BP

Posted by Somo,

Augmented reality product and multi-touch interactive table bring petro-technical training experiences to life 29.10.14 London – Somo, the world’s leading mobile and connected solutions company, has developed two ground-breaking education solutions for BP, bringing its new Sunbury-based Learning Centre to life and encouraging knowledge exploration outside of the classroom. Somo has worked with BP for...

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Somo Collaborates with IBM to Deliver Connected Enterprise Solutions

Posted by Louise Fisher,

Global tech businesses unite to solve the integration challenges faced by large corporates Somo, the world’s leading independent provider of mobile and connected world products and solutions, is extending its reach into the enterprise market by teaming up with IBM. Somo will enhance its range of mobile software and enterprise solutions by leveraging IBM’s mobile...

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Somo is a vibrant, fast-paced, global business. We take pride in our staff and are committed to fostering an environment in which they can express themselves, learn and grow. There are plenty of opportunities for personal development and for international travel. We all live by our values; love innovation, lead with knowledge, create success and be brave.

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