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Musings and Analysis
Mobile: Transforming the living room experience
While TV used to be the main entertainment & media activity in the living room, 70% of people now claim to ordinarily use a second screen while watching TV. This percentage rises to 87% when looking at 16-34 year olds only. This means that access to multi-screens in front of TVs is now the norm.
Mobile World Congress 2017
Barcelona is emptying as MWC17 comes to a close. Evolution, not revolution, was the overarching impression taken away by the Somo team. 2016 was a year of rapid developments in hardware and platforms, this year saw companies taking stock and understanding how to make use of them.
Here’s what we learned.
The Performance Marketing Awards 2017
We at Somo are incredibly excited to announce that we have been short-listed for the 2017 Performance Marketing Awards! We have been short-listed for:
What Does 2017 Mean For Voice?
Voice assistants are all over the news, trade shows and are already in millions of homes around the world. While voice provides consumers fast, hands-free, and on demand information, it also provides businesses with another consumer touch point, plus all the data and insight that comes with that.
How to design for VR: a beginner's guide
In 2008 Apple launched the App store and with that started the Mobile App Gold Rush. Its Mobile Marketing 101 though, that you should not develop your own app unless it aligns with your overall business strategies and goals. Well now the hype is around VR and everyone is rushing to get involved.
Alexa, what were the key trends at CES 2017?
The Consumer Electronics Show (CES) is over for another year. Held in Las Vegas, CES is the biggest technology event within the industry, bringing together a whole host of companies including appliance manufacturers, automotive brands, service providers and software firms. Our team spent four days at CES exploring the latest technology, products, gadgets and innovations.