Why Somo?
Mobile is the fastest growing medium the world has ever seen.
With this growth comes huge disruption... and massive opportunity.
Somo exists to make sense of mobile. We solve business problems - increasing sales, developing customer engagement, and enhancing productivity - through brilliant mobile strategy, innovation, and technology.




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@somoglobal
Birthday Contest: iPad Mini goes to…..
Congratulations to our top three competitors…
Facebook Home – so what do we think?
Facebook announced yesterday that it was launching not a phone, nor an operating system but a family of apps called ‘Facebook Home’.
40 years ago today
40 years ago today the first mobile phone call was made by Martin Cooper at Motorola, who called a rival at another telecoms company to gloat that he was first to call from a cellular phone.
Somo Contest: Questions
Missed the start of the contest? Catch up below…
Summly sells! Congrats from Somo
All of us at Somo were excited this week at the news that our youngest ever client – Nick D’Aloisio – is selling his brilliant business, Summly, to Yahoo! Congratulations Nick!!
Somo Birthday Contest
We’re sharing our birthday presents! Take part in our birthday contest and you could with a range of prizes, including an iPad mini!
Four years in mobile!
Back in 2009 we launched Somo with a handful of people in a small London office.
A snapshot of Somo: 4th year in mobile.
To mark our fourth birthday we’ve put together some facts and figures that give a flavour of what Somo’s like in 2013…
Apple to deny UDID access from May 1st
Last night Apple announced that from 1st May, new apps or app updates submitted to the App Store will be rejected if they try to access UDIDs.
SXSW: Round-up video
Naji El’Arifi shares his insight from the interactive stream of SXSW, outlining some of the key trends from this enormous event.
The faces of Somo – Paula Sordini
Meet Paula Sordini, a campaign manager in our media operations team, based in our London office.
Somo rocked SXSW
Product Innovation Manager, Naji’s overview of Somo at SXSW
SXSW: Using emerging tech to reach your audience
If you couldn’t make it to Austin, Texas for SXSW earlier in the month you missed a great panel discussion on how to utilise emerging technologies and devices to reach your target audience. Luckily, Team Detroit filmed the whole thing so you can watch it now!
LeadsCon Las Vegas – don’t miss Ed Chater on how to drive leads using mobile advertising
Our VP Media Operations, Ed Chater, based in New York is speaking at LeadsCon today at 2.20pm in Las Vegas.
Cars will become the worlds largest smartphones – Ross Sleight Q+A with The Drum
Our Chief Strategy Officer, Ross Sleight is a judge for the inaugural MOMAs (Marketing on Mobile Awards) run by The Drum, he was asked for his opinion on this exponentially growing sector that is mobile. Read Ross’ views on wearable technology, playing the long game with mobile wallets, and cars becoming the world’s largest smartphones. Having spent [...]
Papal Conclave: Evidence of mobile
We had to share this. The first photo was taken in 2005, when Pope Benedict XVI was elected. The second was taken during the recent election of Pope Francis. The impact of technology is evident even in the historical Catholic Church. Wonder if this new Pope will have a Twitter account, too? [Update 3/18] Turns [...]
Is Asia suffering from iPhone Fatigue?
As a proper owner of an iPhone, it is your duty to show off the beautiful device and all its latest applications to the uncouth non-iPhone believers. The creeping condescension faced if you didn’t bite the Apple was more evident in Singapore, which had the highest iPhone penetration rate in the world. Not belonging—or worse [...]