Planning and Buying
Our world class planning and buying team is the largest collection of mobile media experts in the industry. They have planned and bought some of the most sophisticated mobile campaigns ever delivered.
Somo’s dedicated mobile trading team was the first of its kind in the industry. 100% dedicated to managing relationships with global and local ad networks and publishers, their specialist experience and substantial buying power means our clients’ investment is planned with maximum efficiency.
Our data science team works alongside our media planning and buying specialists to analyse the raw data from campaigns, suggest optimisation techniques, and look for cross-media opportunities to improve results.
We are experienced in the full range of mobile performance and brand media, from app ranking strategies, to mobile search, social media, rich media, retargeting, and mobile video. We are also experts in using mobile to augment traditional media and take advantage of dual screen opportunities to drive response or engage with audiences through cross-media campaigns.