Planning and Buying
Our world class planning and buying team is the largest collection of mobile media experts in the industry. They have planned and bought some of the most sophisticated mobile campaigns ever delivered.
Trading
Somo’s dedicated mobile trading team was the first of its kind in the industry. 100% dedicated to managing relationships with global and local ad networks and publishers, their specialist experience and substantial buying power means our clients’ investment is planned with maximum efficiency.
Data Science
Our data science team works alongside our media planning and buying specialists to analyse the raw data from campaigns, suggest optimisation techniques, and look for cross-media opportunities to improve results.
We are experienced in the full range of mobile performance and brand media, from app ranking strategies, to mobile search, social media, rich media, retargeting, and mobile video. We are also experts in using mobile to augment traditional media and take advantage of dual screen opportunities to drive response or engage with audiences through cross-media campaigns.
About Somo
Our Team
GP Bullhound’s Media Momentum Awards 2012, ranked Somo as the third-fastest growing digital company and the fastest growing mobile company across Europe.
Mobile Entertainment have named us as one of their top 50 mobile innovators for the last two years running.
We are global members of the MMA and work closely with them to educate brands about mobile marketing.
The Lab
We are active members of the IAB and are often called upon to contribute our expertise to whitepapers and events.
Our CEO, Nick Hynes, has been recognised as one of the digital industry’s leading figures as part of the Digital Hall of Fame.