Somo, the largest independent global mobile marketing company, has been appointed as the strategic agency partner for mobile by Shop Direct Group.

Shop Direct Group, the UK’s largest online and home shopping retailer, selected Somo to provide consultancy across the Group’s three core brands –, Littlewoods and isme – to help create a best in class mobile shopping experience. It is the first time that the retailer has appointed a mobile partner.

Jonathan Wall, Shop Direct Group’s E-Commerce Director commented “Whichever channel a customer chooses, we want their shopping experience to be as easy and enjoyable as possible. About a third of traffic on our sites is from mobile devices and mobile is increasingly important to us as a business. We looked for an expert partner to advise on best practice, keep us up to date on mobile innovation, and help us deliver industry-leading mobile products. Somo’s specialist mobile knowledge, strategic thinking and creativity make them the ideal partner for us.”

Ross Sleight, Chief Strategy Officer at Somo said “Shop Direct Group are leaders in their market and recognise the huge part that mobile technologies are now playing in the success of their business. We’re looking forward to working with them not only to create exceptional mobile shopping experiences for consumers, but also to use mobile to improve efficiencies across the company.”

Read the coverage in Internet Retailing, M&M Global, Mobile Marketing Magazine, Mobile Entertainment and the Multichannel Retailer.


Shop Direct Group is one of the UK’s leading online and home shopping retailers. Our brands include, Littlewoods, isme and and receive a total of more than 600,000 website visits every day.

We sell more than 800 brands, including leading fashion labels and our own brands, and deliver more than 25 million parcels each year to more than five million active customers.

For more information on Shop Direct Group, visit or follow us on Twitter at @ShopDirectGroup.