We are proud to learn today that two of our recent projects have been nominated in the Effective Mobile Marketing Awards, which recognise excellence in mobile marketing.

The Audi Mileage Tracker is a quick and convenient tool to keep track of business journeys. Developed by Somo for Audi, the app lets drivers log, manage and share their journeys, saving time and effort. Travel costs are calculated automatically and the details of tracked journeys can be emailed from within the app, making logging expenses efficient and effortless. The app has been nominated as ‘most effective mobile application – B2B’. You can download the app here.

#smilesfilm, is a worldwide online participatory artwork by Yoko Ono that reflects her pioneering vision of the power of mass participation. Originally conceived in 1967 as a way of connecting people across the world, this 21st century project invites people to upload geotagged images of their smiles to Instagram and Twitter.

Somo have extended Yoko’s project with a beautifully crafted mobile app, which has been shortlisted as ‘most effective mobile application – B2C’. Download the app here.

The award ceremony will take place on 29th November at the London Film Museum.  View the full shortlist here.