Mobile is disruptive. It’s affecting the way your customers interact with your brand. The question is what, if anything, you are doing about it.
We work with companies on their mobile strategy, identifying where they can maximise the benefits of this channel.
Our strategic planning process begins by considering the target audience and understanding their ownership and usage of different mobile platforms and operating systems. We then overlay our insight into the contexts and behaviours in which they turn to their mobile devices. Lastly, we apply our understanding of the velocity of both the mobile ecosystems and the use of mobile by competitor brands. With these insights in mind we then map out the customer journey for the brand and look for the opportunities for mobile to remove barriers and reduce friction in order to help buyers buy.
Our Innovation team have their finger on the pulse of all things mobile. Technology in this space evolves all the time and we keep on top of all this change and complexity – so our clients don’t have to. If there’s a new development in mobile technology, we’ll know about it and advise our clients on whether it could help deliver their business goals.
We engage through specific projects or ongoing consultancy.