Carl Uminski
Carl is an internet industry pioneer who has spent more than 15 years creating new products, and defining and executing fast-growth business strategies for large scale technology, enterprise and corporate platforms.
He has spent the last 10 years on the mobile scene, and just as in his early online career, was one step ahead of consumer behaviour.
Carl founded Somo with Nick Hynes to help brands make sense of the emerging and fragmented mobile landscape, and to offer the next opportunity for them to connect with their audience.
Back in 2000, he joined Nick Hynes to build international business for Overture. As CTO, he was intergral in leading the business to European success, eventually seeing it sold to Yahoo! for $1.6 billion. Carl was headhunted to the Silicon Valley, where he led the first mobile performance marketing business for Yahoo!, working with some the world’s largest mobile players, including Vodafone, AT&T, Verizon and China Telecom.
More recently, Carl developed a mobile social network with a specific focus on emerging markets and he still engages with many internet start-ups as a consultant. He has a unique knowledge of the mobile industry ranging from product and technical development to understanding the commercial opportunities that brands have to succeed in mobile.
As COO, Carl takes hands on leadership for the delivery of all Somo’s products and services, with ultmate responsibility for design, production, and media planning and buying. He splits his time between our international offices.
