Ross Sleight
As Somo’s Chief Strategy Officer, Ross brings more than 20 years of experience in digital media, on both client and agency side.
With a background in traditional advertising, his entrepreneurial drive led to his involvement with several groundbreaking digital companies in online entertainment and marketing.
Most recently, he was one of the founders of Virgin Games and worked as their Strategy and Marketing Director for five years.
In the two years before joining Somo, Ross concentrated on mobile, developing strategies, sites and applications for a variety of blue chip clients including The Independent, Dennis Publishing and Macmillan. He directed Number 10 and the DCMS on interactive media development, and created award-winning digital strategies for clients including Reuters, Sony and BA.
At Somo, Ross advises global brands on how best to take advantage of the opportunities that mobile presents to their business, offering both corporate and consumer solutions. His remit covers insight, innovation, creative technology and creative communications, backed with a rigorous understanding of the advertising ecosystem, technology and business.
Ross is an expert in consumer behaviour, mobile usage and changes in the market. He has judged all the major creative and effectiveness awards in digital media and speaks regularly on digital issues.
