Maani Safa

VP Innovation & Creative

VP Innovation & Creative

As VP Innovation and Creative Maani is credited with helping global clients reinvent consumer engagement and interaction, helping the likes of Audi, Domino’s, Disney and Red Bull devise and deliver award winning, industry leading mobile solutions.

Much of the magic happens at the Somo Innovation Lab, a centre for technology innovation, where Maani and his team use next generation mobile products to guide and deliver solutions for clients wishing to use mobile to increase sales, enhance levels of user engagement and create better efficiency within their brands.

Prior to Somo, Maani lead the Telegraph Media Group’s mobile division, where he was responsible for launching the mobile version of The Telegraph, the hugely successful iPhone application, The Telegraph Kindle edition, and the first ever news app for the Android Market, alongside commercial partnerships with brands such as Jaguar, Dell and Audi.

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