BRIEF
Show Hotmail users how easy it is to install Hotmail on their phones.
SOLUTION
Mobile and desktop display advertising campaign pointing users to ‘how to’ video guides created by Somo. Device detection was used to serve up the right mobile video for Windows Phone, Android, iOS or Blackberry.
OUTCOME
The creative designs Somo produced for the campaign were adopted as the standard best practice for Hotmail across the world.
“Somo is a pleasure to work with. Our project had tight deadlines, strict brand guidelines and an extremely high quality requirement. They managed to deliver on time and on budget, and with such beautiful creative executions that we decided to roll out their ideas across the rest of the campaign.
I would definitely recommend Somo for their innovative thinking, best in class creativity and of course their deep understanding and experience of mobile marketing.”
some of our work
“Somo’s innovation, creativity and ability to get the job done mean that we’ve consistently delivered cutting-edge mobile products time and time again.”
Hugh Fletcher, National Digital Manager
Audi A3
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“Somo have provided us with a professional service, creative thinking and an innovative approach. We would recommend their team when running mobile advertising across Asia Pacific.”
Dan Lynn, CEO