Show Hotmail users how easy it is to install Hotmail on their phones.
Mobile and desktop display advertising campaign pointing users to ‘how to’ video guides created by Somo. Device detection was used to serve up the right mobile video for Windows Phone, Android, iOS or Blackberry.
The creative designs Somo produced for the campaign were adopted as the standard best practice for Hotmail across the world.
“Somo is a pleasure to work with. Our project had tight deadlines, strict brand guidelines and an extremely high quality requirement. They managed to deliver on time and on budget, and with such beautiful creative executions that we decided to roll out their ideas across the rest of the campaign.
I would definitely recommend Somo for their innovative thinking, best in class creativity and of course their deep understanding and experience of mobile marketing.”