Success Stories

AirAsia Expedia: Driving Downloads in APAC

The Brief

AirAsia Expedia approached Somo to drive downloads of the Expedia Hotels booking app and generate sales across the APAC region.

The Solution

Somo and AirAsia Expedia developed multi-lingual mobile campaign across 11 countries specifically targeted at business travellers, who make last-minute, local hotel bookings via their mobile devices. The result was app downloads that exceeded targets and a lift in sales across the region.

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