Leo Vegas Search Campaign
Leo Vegas approached Somo to significantly increase both sign-ups and first time depositors by taking advantage of the increased brand awareness during the TV campaign period.
Somo aligned the brand messaging with the TV ads, identified and expanded the positive/negative keyword coverage and pulled back bidding during hours to increase lower conversion rates. Activity ran cross-device however, mobile bid multipliers were applied to ensure visibility was maximised on mobile web. Overall the campaign had successful results with an increase of 169% in-sign ups and 63% decrease in cost per sign up