Success Stories

Very.co.uk: Hi-jack the High Street

The Brief

Somo was tasked to communicate the east of shopping at Very.co.uk and persuade shoppers to forgo the high street and shop at Very.co.uk instead.

The Solution

Using hyper-local geo-targeting, mobile display ads and SMS messages were sent to Very.co.uk’s target demographic when they entered key shopping destinations – reminding stressed out shoppers how quickly and easily they could complete their shopping right there and then on their smartphones. Shop Direct (Very.co.uk parent company) had a record breaking Christmas with sales up YoY. The campaign won Best Use of Location-based Services at the MOMA Awards 2016.

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