TechConnect Live 2019: Using data as a catalyst for digital transformation.

Megan Stott, Marketing Manager in London, UK
28 November 2019

On Tuesday 19th November, Somo's Chief Strategy Officer, Ross Sleight has delivered a keynote speech at TechConnect Live UK's Digital Transformation stage, in Milton Keynes. 

TechConnect Live UK gathered over 3,000 delegates from the UK and international tech sector, providing a unique forum for leaders to meet and discuss the key tech trends facing the sector in 2019 and beyond. There were multiple stages, covering a diverse range of tech strands, assembled to discuss technology’s impact on business, the environment and the latest trends affecting the sector.

Ross spoke about data as a catalyst for digital transformation; exploring the role of data in creating a digital transformation strategy. He examined the different stages of a digital transformation journey – from digitisation through to digital reinvention – showing how leveraging relevant internal and external data sources can create excellent customer experiences, improve business efficiency, grow income and create new revenue streams.