Case studies

A selection of our award winning work

British Gas strategy

With the imperative for mobile transformation growing increasingly urgent, British Gas asked Somo for help to create a better understanding within the business of the impact of digitisation and the need for digital leadership.

Shop Direct

Shop Direct needed to evolve from catalogue-based retailer to mobile-first pure play, and give shoppers the best possible experience.

Argos Retail Hack Day

The leading retailer asked Somo to explore new ways to enhance their customers’ shopping experience using mobile and digital technologies, and inspire their product development team.

WSJ CEO Council Event

An audience of delegates who employ a combined six million people, generate $2.5 trillion in annual revenue and represent 21 countries in a wide cross-section of industries is not easily impressed…but Somo did just that.

“Connected athlete” MLS Audi Player Index

Rapid, Actionable Innovation from Somo, via design and engineering teams based in both the US and UK, matched Audi with MLS to produce outstanding results.

Experian Credit Matcher

Experian wanted help with their new proposition, Credit Matcher. Somo delivered a successful new strategy for the competitive market, including free-to-use services.

OneSubsea Interactive Trade Show Experience

Somo created a high-tech interactive experience to showcase OneSubsea at the oil and gas industry’s major trade shows around the world.

What’s News

The Wall Street Journal hired Somo to digitise its famous ‘What’s News’ column that sits on the front of every paper. Somo delivered an app that shot straight to #1 in the app store.

New York Times tailored targeting

Somo reduced cost per conversion by 15% and increased volume of re-engagements by 10% for The New York Times.

Hive Connected Home VR Experience

In order to showcase Hive’s products in an environment that consumers could relate to and truly understand, Somo developed a virtual reality experience that allows a user to experience a day in the life of the Hive connected home.

Audi eTron pop up store

Audi UK and Somo developed a ground-breaking product launch event to raise awareness and excitement for the launch of the brand new A3 Sportback e-tron.

Bosch Serie8 iPad App

Somo digitalised the traditional paper oven manual to provide customised, interactive content for Bosch oven owners.

Home Depot: Training for the Connected World

Somo developed immersive mobile educational seminars and workshops for Home Depot's Digital Product and Marketing teams to help them learn the fundamentals of mobile and mobile’s role within their business areas.

Army Jobs: Simplifying British Army Applications

Somo and the Ministry of Defence boosted British Army recruitment by simplifying the application process across multiple devices.

BP Learning Centre: Interactive Learning

BP developed interactive learning centres in the UK and US, which comprise museum-style exhibits and break-out areas. Somo incorporated AR and other technology to enhance interactivity and engagement.

De Beers ‘For You, Forever’: Luxury In-Store Tool

Somo and De Beers redesigned in-store engagement, bringing sales associates closer to customers to craft a custom-made diamond engagement ring together using a beautifully designed iPad application.

Audi Vision: Bringing Brochures to Life with AR

Somo created an app for Audi to update content on the fly and showcase its dynamic cars in the spirit of “Vorsprung durch Technik” rather than in a static format, like that of a brochure.

Goodwood Festival of Speed

Since 2013, Somo has worked with Audi to create exciting, innovative experiences for visitors at the Goodwood Festival of Speed, one of the largest auto shows in the world.