Super Bowl XLIV
Super Bowl XLIX was the most watched show in US TV history
It Also Broke Streaming Rating Records
- The game had a 49.7 Neilson rating in the US a 4% increase from last year
- That means 49.7% of homes were watching the game.
- The US as a whole has 116 million homes with TVs.
- The 2015 Super Bowl also set a new Super Bowl record for internet streaming. Streams peaked at 1.3 million viewers on NBC’s platform. An18% increase from the 2014 Super Bowl.
Super Bowl XLIX Broke The Nielsen Ratings Record
That Had Stood For More Than 3 Decades
- The Seattle Seahawks triumph in 2014 was previously the most-watched TV event in US history drawing 111.5 million viewers
- The previous 5 Super Bowls are now the 5 most watched TV programmes in US history, eclipsing the long-running record holder for most-watched TV programme - the M*A*S*H finale in 1983 - which now ranks 6th.
- The half-time show also set a record with 115.3 million viewers watching Bruno Mars and the Red Hot Chili Peppers perform live.
- Beat the 110.8 million delivered by Beyonce last year and the prior record of 114.0 million set by Madonna two years ago.
Super Bowl XLIX With Hashtag #SB49 Was The Most Tweeted Super Bowl Ever
Surpassing Last Year’s Game Which Generated 28m Tweets
- The most tweeted about Super Bowl ever, with 395,000 Tweets a minute as Malcolm Butler intercepted Russell Wilson's pass with 20 seconds to go.
- Katy Perry's halftime show received 3.4 million tweets, a 52% increase in mentions over last year's halftime show with Bruno Mars…
- …But it was the dancing sharks that accompanied Perry during “California Girls” that stole the show.
- The end of Katy Perry’s halftime performance prompted 284,000 Tweets per minute.
There was more Facebook chatter about the game than ever before – with more women commenting than men
- Facebook estimated 65 million people chatted about the game on the site, more than any other Super Bowl and 2nd only to 2 Football World Cup games last year for most talked-about events.
- There were some 265 million individual posts, comments and "likes”.
- During the final moments of the game more than 1.3 million unique people per minute were posting, commenting and liking content related to the Super Bowl.
The Hyped-up Halftime Show And The $4.5m Ads Were Also The Most Expensive Of The Year
- The Super Bowl retained the title as the most expensive TV ad slots in the world as advertisers spent an average of $4.5m (£2.98m) for a 30-second slot during the show.
- In 2012 Super Bowl adverts cost just $3.5m for a 30-second slot,
- rising to $4m last year – 14%
- and then another nearly 15 % to this year’s record $4.5m high.
The Top 5 Most-mentioned Brands For Super Bowl XLIX Were Budweiser, Nationwide, Skittles, Doritos, And Mcdonald’s
- All but Nationwide had extremely positive sentiment throughout the Super Bowl. 77.3% of the Nationwide conversations, though, were negative.
- People spent nearly 4 million hours watching game-day ads and teaser videos on YouTube, up from 2.2 million hours from last year.
- The most popular ad was the 2015 Budweiser commercial, Lost Dog.
Super Bowl viewers use a second screen
- Nearly 2/3 (63 percent) smartphone and tablet users planned to watch the Super Bowl with mobile & online critical to their viewing experience.
- More than 1/3 (35 percent) claimed social media apps and sites would enhance the game while 31% planned to order food via their device afterwards
- The majority of Millennials (84% of Men and 56% of women) expected to multi-task on their phone during the game with the most popular apps being: Facebook, Twitter, ESPN, Sports Illustrated & Trivia Crack
Heading: Despite this second screen behavior...
- Fewer than 1/3 (20%) of Super Bowl advertisers optimized their mobilesites and apps to co-ordinate with their ad
- 42% had compromised mobile visibility of the product or services highlighted in their million dollar Super Bowl ads
- And less than half (48%) used appropriate hashtags
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