Privacy policy


This Privacy Policy applies only to the website on which it appears and any sub-sites hereof (together the “Site”).

Somo is committed to protecting any personal data you provide to us and to process your personal data in accordance with this Privacy Policy, any applicable laws, including the UK Data Protection Act, and applicable industry guidelines, including those established by the Interactive Advertising Bureau, American Association of Advertising Agencies and Direct Marketing Association.

The purpose of this Privacy Policy is to provide clear notice about the user information we may collect online in connection with our Site.

This Privacy Policy may be updated from time to time.  You may access the current version at any time by clicking on the “Privacy Policy” link at the footer on our website.

Information we collect

Personal information
In operating our Site we may collect and process the following data about you:

  • Details of your visits to our Site and the resources that you access including, but not limited to, traffic data, location data, weblog statistics and other communication data.
  • Information that you provide by filling in forms on our Site, such as when you register to receive information such as a newsletter or contact us via the contact us page.
  • Information provided to us when you communicate with us for any reason.

We will use your personal information only in accordance with our Privacy Policy. Personal data provided to Somo may be used, without limitation, for the following purposes:

  • provide you with requested products and services;
  • administration;
  • internal analysis to improve or more effectively tailor Somo’s Site;
  • business or offerings generally;
  • direct marketing; and
  • any other purpose you have consented to or which is allowed under applicable law.

Your personal data may be combined with other information collected from you or third parties for any of the above purposes.

Non-personal information

In some instances, Somo may collect non-personal (aggregate) data through cookies and Web beacons. This information is used to better understand and improve the usability, performance, and effectiveness of the Site. Please read the “Cookies” section below for more information.

Cookies and other technical information

Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. The information is used to track visitor use of the Site and to compile statistical reports on Site activity. We send “cookies” to your computer primarily to enhance your online experience. “Cookies” are files that can identify you as a unique customer and store your personal preferences as well as technical information (including click through and click stream data). Cookies can either be permanent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser). We may also use “Web beacons” that monitor your use of our sites. Web beacons (or Web bugs) are small strings of code that provide a method for delivering a graphic image on a Web page for the purpose of transferring data, such as the IP (Internet Protocol) address of the computer that downloaded the page on which the Web beacon appears, the URL (Uniform Resource Locator) of the page on which the Web beacon appears, the time the page containing the Web beacon was viewed, the types of browser that fetched the Web beacon and the identification number of any cookie on the computer previously placed by that server. When corresponding with you via HTML capable e-mail, Web beacons let us know whether you received and opened our e-mail.

On their own, cookies or Web beacons do not contain or reveal any personally identifiable information. However, if you choose to furnish the site with personally identifiable information, this information can be linked to the data stored in the cookies/Web beacons.

By accepting this Privacy Policy, you specifically agree to our use of cookies and Web beacons as described herein. You may adjust your browser to reject cookies from us or from any other Web site. Additionally, by setting your Web browser to display HTML e-mails as text only, you may be able to prevent the use of some Web beacons. Please consult the “Help” section of your browser for more information. However, certain areas of our sites can only be accessed in conjunction with cookies or similar devices and you should be aware that disabling cookies or similar devices might prevent you from accessing some of our content.


Somo is dedicated to maintaining the security of personal data and preventing unauthorised access through the implementation of appropriate technical and organisational measures, as far as is reasonably possible. Such security measures also include that personal data may be accessed only by a limited number of persons within Somo.

Our employees are made aware of and must comply with Somo’s security standards. When we occasionally use third party contractors to perform tasks that might otherwise be performed by our employees, these contractors are contractually bound to adhere to this Privacy Policy and they are subject to similar restrictions as our employees.

Although we take appropriate measures to safeguard against unauthorised disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy.

Third party links

You might find links to third party websites on our Site. These websites should have their own privacy policies which you should check. We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.

Access to information

The Data Protection Act 1998 gives you the right to access the information that we hold about you. Please note that any demand for access may be subject to payment of a fee of £20 which covers our costs in providing you with the information requested. Should you wish to receive details that we hold about you please contact us using the contact details below.

Questions or Comments about this Privacy Policy

If you have questions or concerns regarding this statement, you should contact us through email or by mail. You can address your general questions and comments by e-mail to or by mail: Somo, 18th Floor Portland House, Bressenden Place, Victoria, London SW1E 5RS Attn: Legal Department.