- Chief of Client Strategy
An experienced strategic marketer, Emma is a specialist in consumer trends with a proven track record of marrying business objectives with customer needs. As Chief of Client Strategy at Somo, Emma applies her 18 years of digital marketing expertise to devise effective mobile strategic plans for Somo’s range of global clients, including Shop Direct Group and Paddy Power.
Emma is an expert in retail and gambling, having held several senior client-side marketing roles in these sectors. Before joining Somo she was Regional Marketing Director at Pokerstars, the world’s largest poker site, where she was responsible for all the marketing for the brand. Emma was also Head of Customer Marketing at Sky for Bingo and Poker for three years, during which time she launched and established both brands to be major players in their respective markets.
Prior to that, she headed up Marks and Spencer’s Ecommerce Marketing Department for several years integrating the ecommerce proposition and increasing customer engagement to increase sales. Emma also held senior marketing roles at Weight Watchers, AOL and Associated Newspapers.
Emma’s vast experience working on a variety of brands on the client side enables her to truly understand their objectives, and build mobile solutions and strategies that place consumer insight and digital innovation at their heart.