Our Team

Nick Haywood

  • VP Client Solutions

Nick is Vice President Strategic Accounts, and has more than four years’ experience leading Somo’s Tier 1 clients on a global basis.

Nick has been instrumental in the creation of Audi’s digital transformation strategy, driving mobile and digital innovation. He has also overseen the development of several award-winning mobile and tech solutions including the Audi Le Mans app, the Audi A3 iPad app and Audi Vision – Audi’s own augmented reality platform.

With nearly a decade of mobile experience, primarily in the automotive and retail sectors, Nick is an expert in harnessing the latest technology to engage with consumers. He has worked with brands such as VW Group, Citroen, Alfa Romeo, Volvo, Saab, Chevrolet, BT, B&Q and Screwfix.

Nick began his career at Ad.IQ where he launched one of the UK’s first ever automotive mobile sites for Mitsubishi in 2008. Nick also spearheaded the creation of a tracking and attribution model that assigned mobile response to specific TV spots enabling incredibly granular optimisation of TV plans. The model launched with Centre Parcs and was rolled out across multiple clients.

Nick was recently named as one of the most influential people in the mobile industry in Mobile Entertainment’s 30 under 30.