White papers.

  1. A brand new white paper exploring how you can accelerate business value through digital transformation in the 'new normal'.

    Download whitepaper +
  2. The evolution of energy companies: satisfying customers and society

    In an industry where price drives behaviour, how can utility brands leverage digital and innovate to engage with customers?

    Download whitepaper +
  3. A new age for Apple? Our thoughts on WWDC 2020

    Somo's product, tech and design experts look at Apple's WWDC 2020 announcements and explore how they shape the future of digital.

    Download whitepaper +
  4. 2020 Digital Trends

    Take a look at our digital and tech predictions for 2020, going far deeper than simply pulling out a list of new tech innovations.

    Download whitepaper +
  5. Why is aggregated banking so popular in the US? Are there lessons to be learned for Open Banking?

    Digital-only banks are increasingly popular in the UK, but neobanks have not quite had success in the US — at least not yet.

    Download whitepaper +
  6. Driving mass adoption of electric vehicles: are customers ready to switch?

    Could digital innovation influence the tipping point of electric vehicle uptake? And are customers ready to make the switch?

    Download whitepaper +
  7. Are digital-only brands the future of financial services?

    Somo takes a look at how the role of the traditional bank has changed, what today's customers need, and what the future will hold.

    Download whitepaper +
  8. Trust and Data Acquisition in a post GDPR world

    This white paper explores the myriad of issues brands face in forming trusted customer relationships in a post GDPR world.

    Download whitepaper +