White Papers

From white papers packed with industry insight and exclusive consumer research to short, snackable pieces on digital trends and things that matter.

  1. Check out our white paper about headless commerce and why it’s key to delivering modern retail experiences for automotive brands.

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  2. Future-proofing Ecommerce: Retail

    Take a look at our new white paper about headless commerce and why it’s key to delivering a modern retail experience.

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  3. Future-proofing Ecommerce: Travel

    Check out our new white paper about headless commerce and why it’s key to delivering a modern retail experience for travel brands.

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  4. The Electric Car Revolution

    After our London Tech Week event, we consider four areas where the automotive industry can help accelerate the EV switchover.

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  5. From Dealerships to Digital

    We explore what customers think about their car buying experiences post COVID-19, and purchasing online in the future.

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  6. How banks can thrive in 2021 and beyond

    In our new white paper, we share what US consumers think about banks, and explore five digital transformation pillars for 2021.

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  7. Neobanks v the big four: America's battle of the banks in the age of COVID-19.

    We explore the US banking landscape and how the challenger banks and their ‘traditional’ counterparts are performing in 2021.

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  8. Digital Leadership Priorities for 2021

    A brand new white paper exploring how you can accelerate business value through digital transformation in the 'new normal'.

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  9. The evolution of energy companies: satisfying customers and society

    In an industry where price drives behaviour, how can utility brands leverage digital and innovate to engage with customers?

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  10. A new age for Apple? Our thoughts on WWDC 2020

    Somo's product, tech and design experts look at Apple's WWDC 2020 announcements and explore how they shape the future of digital.

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  11. 2020 Digital Trends

    Take a look at our digital and tech predictions for 2020, going far deeper than simply pulling out a list of new tech innovations.

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  12. Why is aggregated banking so popular in the US? Are there lessons to be learned for Open Banking?

    Digital-only banks are increasingly popular in the UK, but neobanks have not quite had success in the US — at least not yet.

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  13. Driving mass adoption of electric vehicles: are customers ready to switch?

    Could digital innovation influence the tipping point of electric vehicle uptake? And are customers ready to make the switch?

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  14. Are digital-only brands the future of financial services?

    Somo takes a look at how the role of the traditional bank has changed, what today's customers need, and what the future will hold.

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  15. Trust and Data Acquisition in a post GDPR world

    This white paper explores the myriad of issues brands face in forming trusted customer relationships in a post GDPR world.

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