Driving mass adoption of electric vehicles: are customers ready to switch?

White paper
Winter 2019

The possibility of mass electric car adoption appears to be on the horizon as a range of industry, governmental and environmental factors combine to encourage take-up in the UK – from tougher regulations on carbon emission to better product range and financial incentives for users. But are car-buyers ready to make the change; and if not, what is holding them back?     

Download our latest white paper to find out Somo’s in-depth analysis of the current electric vehicles market, what the needs of modern car buyers are, and how digital can help remove barriers and instil customers’ confidence. You’ll find: 

  • Somo’s extensive new consumer research of 2,000 car buyers and in-depth analysis revealing their attitudes towards electric vehicles.

  • Expert interviews from a cross-section of leading players in the automotive industry, including National Grid, Jardine Motors Group, Engenie, and Sutherland Campbell International.

  • Somo’s forecast on the opportunity for auto brands to help stimulate the market with targeted digital tools and services.


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