Driving mass adoption of electric vehicles: are customers ready to switch?
- Title
- White paper
- Published:
- Winter 2019
- Illustration:
The possibility of mass electric car adoption appears to be on the horizon as a range of industry, governmental and environmental factors combine to encourage take-up in the UK – from tougher regulations on carbon emission to better product range and financial incentives for users. But are car-buyers ready to make the change; and if not, what is holding them back? Download our latest white paper to find out Somo’s in-depth analysis of the current electric vehicles market, what the needs of modern car buyers are, and how digital can help remove barriers and instil customers’ confidence. You’ll find:
Somo’s extensive new consumer research of 2,000 car buyers and in-depth analysis revealing their attitudes towards electric vehicles.
Expert interviews from a cross-section of leading players in the automotive industry, including National Grid, Jardine Motors Group, Engenie, and Sutherland Campbell International.
Somo’s forecast on the opportunity for auto brands to help stimulate the market with targeted digital tools and services.