Work

Argos Retail Hack Day

The Brief

Explore new ways to enhance the shopping experience using mobile and digital technologies, and inspire their product development team.

The Solution

Argos’ first hackathon, designed and managed by Somo, provided the retailer with a forum to develop innovative ideas.
Somo conducted an initial technical review of existing APIs before rapidly developing – in two days – dozens of transformative product concepts.

The Results:
Two winning ideas were taken to full development, and Argos invited us to run a second event.
Somo’s work has also encouraged and empowered other divisions of Argos to work with a sharper digital focus.