Army Jobs: Simplifying British Army Applications

  • Transforming Engagement

The Brief

The Army wanted to simplify the joining process for potential recruits by improving the user experience for applicants. Reducing the number of uncompleted applications, and ultimately increasing numbers of Reserve and Regular soldiers.

The Solution

Working with Capita and the Army, Somo designed and built the new standalone application form. Delivered in just 12 weeks, the team produced a modern and responsive online form, which works seamlessly across desktop, tablet and mobile.

Working within extremely tight deadlines and technical constraints, the new application delivered an improved visual design and user experience. Succeeding in simplifying the process of joining the Army on any device.