Audi asked Somo to increase footfall to the event stand, build engagement with the brand and generate leads during the event.
Having worked with Audi for several years, Somo created exciting, innovative experiences for visitors at the Goodwood Festival of Speed, one of the largest auto shows in the world.
Visitors experienced an immersive hot lap, using Oculus Rift. Our King of Quattro app recorded stats of a test drive using the gyroscope and accelerometer and we live-streamed first-hand experiences of the event. Other products included digital lecterns and the Concierge data-capture app.
We delivered an ROI of 667% with more than 10,000 attendees visiting the stand.