British Gas strategy

The Brief

British Gas recognised their need for a roadmap to maximise the organisation’s digital properties towards 2020 for colleagues and customers.
They asked Somo for help to create a better understanding within the business of the impact of digitisation and the need for digital leadership.

The Solution

The Solution:
The use of mobile, creating a convergence of services and giving new entrants the potential to disrupt British Gas – even if they come from other industries like insurance or appliances – was an issue that needed addressing.
Somo helped British Gas to create a compelling customer experience, new business models and improve efficiency through optimisation.
We developed 30 innovative mobile concepts to solve specific problems faced by British Gas customers during registration, while topping up and when understanding usage.

The Results:
We delivered a set of fully annotated wireframes and designs to be taken into development by British Gas.