Design and deliver a marketing showcase of the new Audi Player Index for Major League Soccer (MLS).
This was the definition of Rapid, Actionable Innovation: from concept to design and engineering in just eight weeks. Teams located in both the US and UK enabled Somo to ‘follow the sun’ – a powerful advantage when production time is limited.
Somo developed 60 custom, 16x16 pixel, full-colour LED panels that were embedded within custom-built, branded soccer jerseys. The panels combined flexibility and comfort with the strength to absorb impact.
The project went live at six events in San Jose and New York, with updates of data on each player, powered by Opta’s APIs, displayed in real-time on the jerseys of all the players in both teams.