Success Stories

De Beers ‘For You, Forever’: Luxury In-Store Tool

The Brief

De Beers approached Somo to raise the profile of the “For You, Forever” service, which allows visitors to craft their own diamond engagement ring, and to create a luxury in-store experience that reflects the elegance and expertise of the De Beers brand.

The Solution

Somo designed a beautiful iPad application as a sales tool for brand ambassadors in-store. The app allows clients to create their own De Beers ring – by selecting their individual diamond, choosing a style and adapting their requirements, for instance choosing the colour of gold. The strikingly crafted tool enhances the consumer experience in-store, showcasing the diamond range in an elegant and inspiring manner while driving sales. The app paid for itself in just two weeks.


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