Experian, asked Somo to develop and deliver a successful new strategy for the competitive free-to-use segment of their market.
We embarked on a six-week plan to devise and establish a new business proposition, matching consumers with products utilising credit scores.
This required full competitive and customer analyses to determine strategy, and focused on customer journey, UI, UX (featuring best-in-class form completion to minimise drop-off), and brand.
Our work involved complex backend integration to bring the new proposition to market, and building native applications for Android and iOS.
A premium product with exceptional design and functionality was launched in July 2017, and we expect up to one million downloads by year-end.
Somo has also successfully instigated a change of mindset within the client’s business, enabling its leadership to operate more efficiently and respond to market disruptors effectively. This has opened up further opportunities for Experian to increase engagement across their product range.