Shop Direct

The Brief

Shop Direct needed to evolve from a catalogue-based retailer to a mobile-first pure play to differentiate their offering and remain competitive.

The Solution

Somo devised strategic road-mapping and holistic customer journey development, with consideration for the company’s finance and customer services departments.
Additionally, we provided significant innovation in discovery, financing and account servicing to deliver mobile-first product experiences across the whole shopping journey.
Mobile-marketing training and performance planning yielded an on-device ROI at rates of 18:1.

The Results:
In the four years to 2016, Somo helped Shop Direct’s mobile sales grow year-on-year to account for 70% of all sales.
Ongoing Somo quarterly strategic and innovation insights for Shop Direct – and board-level consultation – allow the company to capitalise on continual guidance and behavioural changes.