The CEO Council hosts the world’s top industry leaders to address business and policy issues. WSJ wanted to use technology to transform the experience for this elite audience.
A tablet app personalised for each of the 180 delegates, initially displayed as a stunning, innovative Headcut Wall, synced to transition in unison to create one large image.
The app was designed and built in a matter of weeks by a core team working with the client in the US and leveraging Somo’s UK-based engineering hub.
Both the app and the Headcut Wall made an immediate impact on the elite audience, who employ a combined six million people, generate $2.5 trillion in annual revenue and represent 21 countries in a wide cross-section of industries.